TV3 already has over a hundred of subtitles in different languages: Spanish, English and Arabic, in addition to the usual Catalan, that are available on-demand as a result of the EasyTV project pilot, under the innovation and research program of European Union 2020 horizon.
Programs with multi-language subtitles can be viewed on demand, on the TV3's website and Tv3alacarta HbbTV red button application. In some cases, users of HbbTv connected TVs are notified of live multi-language subtitles broadcasts at the beginning of the program. "The provision multi-language subtitles of quality for television content is especially useful at this time, because of the coronavirus crisis, language learning is only available online."
The experience will serve CCMA to check the technological tools available that can help improve the access to deaf users of different cultures to Catalan. At the end of the trial, the CCMA and the other partners participating in the Easy TV project will evaluate the results. If the experience gained and the technologies used were viable, they would be able to study the incorporation of multi-language subtitling into TV3 on a regular basis in the future.
CCMA is promoting the multilingual subtitles pilot by means of press release and coordinated actions on social networks at three layers: corporation, tv channel and program twitter accounts.
Corporation CCMA: https://twitter.com/CCMA_cat/status/1250808469604704260?s=20